MAX4 is a healthy mix of the offering from TV4 and STORY4 serving a multitude of viewers along the lines of a general entertainment channel. With popular brands such as Doctor, Doctor; 7th Heaven; Charmed; Melrose Place; Murdoch Mysteries and Rake the channel aims to entertain the entire family. The line-up at launch include various sport highlight shows, such as the English Premier League, the German Bundesliga, the French Ligue 1, the MotoGP World Championship and the most popular American sports: NFL, NHL, NASCAR and IndyCar. Future plans include the addition of locally produced shows (i.e. Galileo) as well.

Start of broadcasting: 1 February 2023.  

Start of ad sales: 1 March 2023.